We’re going to drive on the North

The project “We’re going to drive on the North” 

For 3 years now, the “We’re going to drive on the North” project, supported by “Sport dans la ville“, employees of Decathlon and “Norauto France”, has been making cycling accessible to around fifty young people from disadvantaged areas, giving them a taste for adventure and freedom and, finally, inspiring them to take up a career. 

In 2023, a group of young people cycled for 3 days to Blankenberg in Belgium!

The association “Sport Dans La Ville” 

Sport dans la Ville is an organization that strives to provide educational, social and physical support to young people from disadvantaged backgrounds, using sport as a tool for development. The association is a positive example of how sport can be used to strengthen communities and foster personal development.

Since its creation in 2005, the Decathlon Foundation has supported the Sport dans la Ville association through a number of sustainable sports and community projects.

The On va Rouler sur le Nord project is also about “opening up new horizons and creating professional vocations ” for Nicolas Catteau, project leader and Relais HSE Sport Trail.

For Maxime Fleury, project leader and social impact manager for the Olympic 2024 partnership, himself born in Roubaix, “It’s a real way of living out Decathlon’s fundamental values on my own playing field”.

“In just a few weeks, we built this project around access to bicycles and learning for neighborhood youth We offer a wide range of activities: bike lessons, rides, repair workshops, etc. Every summer, we take 15 young people on a 4-day cycling camp. For me, cycling is about giving people greater autonomy and freedom, allowing them to discover and experience adventure just a few kilometers from home”. Marie Turpin

The project continues throughout the year with bike activities. These include a thrill ride on the track at the Roubaix velodrome!